Burberry Unveils Retail Theatre Concept
Burberry continues to explore new possibilities in digital innovation, with their Retail Theatre Concept event set to appear in 25 Burberry stores worldwide during live stream of their Womenswear Prorsum Spring Summer 2011 show on 21 September 2010. Customers in store will explore the collection through iPads where they will be able to buy immediately through a custom-built Burberry app.
We are really excited to be launching 'Burberry Retail Theatre' enabling the first ever live simultaneous virtual trunk shows in our stores globally. This concept allows us to broadcast our multi faceted content all over the world, directly to our stores, creating a modern and pure brand environment. Customers at the exclusive in-store digital events will experience the clothes, the music, the energy and the atmosphere in real time and have the unique opportunity to receive their orders in just 7 weeks.
– Christopher Bailey, Burberry Chief Creative Officer
*Image courtesy of Burberry