MEI KAWA Spring Summer 2015 the Emotion in Motion
MEI KAWA‘s Spring Summer 2015 The Emotion in Motion Spring Summer 2015 campaign and lookbook star Anna and Kristof at Icon Model Management lensed by fashion photographer Peter Hencz with creative direction and styling from Angie Palmai at Curated by Atelier. Makeup is work of Agnes Horvath with hair styling from Csongor Bozo. In charge of video campaign were director Attila Damokos and director of photography Marcell Nagy.
“If a single moment is enough to love, how could it not be enough for opening up our inner world? MEI KAWA proves exactly this. The couple of frames of this year’s debut film limit the relationship between two people in the simplest way possible with playful moves, a few external symbols; like with a thin silk thread indicating togetherness but not manipulating, instead allowing individuality.
Simple lined, yet with its small innovative features the collection brings new energies to the fashion world, which demonstrates: the most complex combinations, the astounding colours are not necessary to launch the imagination, to move our inherent force. This year has also seen MEI KAWA reaching for colours, shapes bolder but with the result still being endlessly clear.“