Gigi Hadid Becomes The New Topshop Girl

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Taking the place of previous Topshop faces such as Kate Moss the new age supermodel Gigi Hadid stars in British high-street giants latest ads. Gigi is relaxed and elegant for a set of ads beautifully captured by photographer Tyrone Lebon. With an army shy away from 5 million followers a picture form the shoot shared by Hadid on her instagram, already reached over 300k likes. Asking why the label’s fight for the new age insta-girls seems out of place right now?

Comin to ya worldwide @TOPSHOP

A photo posted by Gigi Hadid (@gigihadid) on

The campaign was styled by Topshop creative director Kate Phelan.

For more of the session continue after the jump:

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