Emilio Pucci S/S 2016 : Odette Pavlova & Kadri Vahersalu photographed by Ezra Petronio

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Models Odette Pavlova and Kadri Vahersalu posing for Emilio Pucci‘s new Spring Summer 2016 advertising campaign under the Creative Direction of Massimo Giorgetti. New collection represents classic beauty loosened from conventions.

“The pieces are all very high end, but the attitude is easy and cool. These are bon ton girls who run around with undone hair.”

The images, as well as three short videos filmed on location at Villa Gamberaia, are shot by Ezra Petronio.

See more of the collection after the jump:

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all images courtesy of Emilio Pucci

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