#LCM Bobby Abley SS17 Collection

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Bobby Abley took London Collections: Men to present Spring Summer 2017 Collection, inspired by the culture of the Middle East, paying homage to Disney’s Aladdin.

SPRING SUMMER 2017 MENSWEAR COLLECTIONS

This season stays true to Bobby Abley’s signature sports-casual style, re-imagined with tongue-in-cheek slogans and motifs. The playful referencing of childhood classics he’s come to be known for returns to the catwalk, this season paying homage to Disney’s Aladdin and the rich fashion and textile culture of the Middle East. Modern interpretations of Aladdin, Princess Jasmine and her pet tiger Rajah sit alongside more literal nods to The Genie and Aladdin’s side-kick Abu. Blending luxury and technical fabrics through new development and innovations previously unseen from Bobby Abley this season represents the widest breadth of product categories, mix of tailoring and draping and new silhouettes opening the brand to the widest customer base yet. This is the third time Bobby has collaborated with Disney, working closely together to create designs that beautifully infuse these much loved characters and their stories with Bobby’s signature style. – from Bobby Abley

See more after the jump:

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All images by Nowfashion

SHOW CREDITS:
Stylist: Steve Morriss
Hair: Ben Jones using Fudge Professional
Make-up: Thom Walker using MAC Pro
Casting: Rebecca Knox
Music: Siobhan Bell
Styling Assistant: Ogun Gortan
Sunglasses and optics in collaboration with HOOK LDN
Jewellery by O Thongthai
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