LFWM: Blood Brother Spring Summer 2018 Menswear Collection

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Blood Brother

Blood Brother presented their Spring Summer 2018 Login menswear collection, inviting us to escape our increasingly harmful environment and disappear online. The presentation took place on Saturday June 10th, during the ongoing London Fashion Week Men’s.

The SS18 collection is an abstract look at our immediate future and the way we are currently treating and subsequently destroying our planet. With certain global leaders calling global warming a ‘hoax’ our planets natural resources may soon be fantasy, and it may not be long before we will have to disappear online to seek what we desire.
With the rise of technology and our physical relationship with it, the collection aims to playfully engage into the idea of seeking personal pleasures in a digital “HAVEN”. As we push the limits of technology to the ultimate destination of full AI, in which human kind is obsolete, why not have fun in an imaginary world as a final salute to being a human destined to self-destruct.


Blood Brother

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Creative Director/Co-founder: Nicholas Biela
Brand Director/Co-Founder: James Waller
Designer: Penelope Tucker
Print Designer: Jack Sharples
Stylist: Carlotta Constant
Stylist Assistant: Jasper Stanley
Set Design: Thomas Bird
Photographer: Daniel Bruno Grandi @Theurbanspotter
Show Director: Carl Marshal
PR & Production: Carl Marshall PR
Hair: Jose Quijano at The Wall Group using ColorProof
Makeup: Sandra Cooke at The Wall Group using Omorovicza and Guru Makeup Emporium
Opticals: Cutler & Gross
Invite & Graphic Design: Jack Sharples
Music: Reece Crisp
Casting & Models: Exclusive to NEXT model management with special thanks to Sarah Vickery
Models: Albine, Joshua, Tristan, Aidan, Niall, Reuben, Charles, George Hard, Luke S, Aleksander, Wonil, Xiang, Geoge Mitchell Gears, Rein, Miles Hurley, James Beauclerk, Damian, Frederico, Sonny Walker, Dominic London
With special thanks to: Sibley Berty at The Wall Group

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