M.I.A, Jamie Campbell Bower, Jamie Bochert + More for HUGO FW17

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Discover Hugo by Hugo Boss‘ Fall Winter 2017.18 advertising campaign featuring musician M.I.A, actor Jamie Campbell Bower, model and musician Jamie Bochert, supermodel and actor Tony Ward, social media stars Lisa and Lena, artist and model Wilson Oryema, model and designer Camilla Deterre, skater Olan Prenatt, and models Paul Hameline, Manami Kinoshita and Aida Blue. In charge photography was Harley Weir, this is the second collaboration between Hugo and British photographer. Styling is work of Vanessa Reid, with casting direction from Stephan Dimu, and beauty by  hair stylist Tina Outen and makeup artist Thomas De Kluyver.

Set at fairground and the surrounding countryside in California, Hugo’s FW17 Circus features unique talents, led by M.I.A, from music, art, fashion and social media. The Circus was inspired by David Lynch’s Crazy Clown Time, Twin Peaks and Wild at Heart.

The campaign frames the menswear and womenswear collections for Fall/Winter 2017, designed on the same themes. Menswear presents a sartorial take on clothing rooted in the American outdoors. Looking to the style of the lumberjack, hunter and fisherman, denim and camouflage are reworked for the brand’s signature suits, while bold HUGO red appears as an all-over blanket design or as bold trims on the lapels of a tuxedo. Womenswear takes inspiration from David Lynch’s album Crazy Clown Time, incorporating circus elements into the collection. Bold stripes, oversize bows and high clown-chic collars are brought from the big top and translated into feminine tailoring, sportswear and accessories.

Also, for all the readers of DESIGN SCENE, there’s few more days left to get an additional 10% off sale merchandise with code JULY10. Valid 7/27-7/31. Scroll down for more of the striking shoot.

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Images courtesy of HUGO BOSS

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