Discover Paolo Pecora Milano‘s Fall Winter 2018.19 advertising campaign captured by young fashion photographer Vito Fernicola. In charge of styling was Pau Avia.
“The images introduce a new chapter for the Milanese brand and show a strong connection with its city of origin. Milan, with its international character, becomes the fulcrum of the campaign featuring street fusion apparel with a contemporary vibe on a creative journey through urban scenarios. The new image is powerful: the models express authenticity and normality with spontaneous, irregular poses typical of street style photography that present the refined sartorial style of the brand in an ironic way.“
“We chose to shoot the FW 18-19 campaign on the road, far from the glossy and artificial image of photography studios. We want to make an impact on the public through an extremely realistic image that our loyal or potential customers can identify with“- Filippo Pecora, Creative Director of Paolo Pecora Milano’s men’s line.