Giorgio Armani As The Face of Made to Measure Line

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Giorgio Armani

Mr Giorgio Armani becomes the face of his eponymous Made to Measure Line, a collection celebrating designer's dedication to detail and craft behind the menswear design.

Giorgio Armani, for whom the blue T-shirt is practically a uniform, is featured in a black and white self-portrait shot in which he is wearing an iconic Made to Measure single-breasted, one-button jacket in 100% birdseye combed wool. Similar to grisaille in texture, this classic jacket is suitable for autumn through to spring. Its perfection is visible to the naked eye, from the hand stitching on the collar and along the lapels, to the front pleats, the curving breast pocket, and the impeccably hand-sewn and functioning sleeve buttonholes: a true classic, produced in line with tradition and making use of the most cutting-edge technologies. – from Giorgio Armani

This month the legendary Italian label is launching a dedicated Made to Measure website, allowing customers to book their appointments online and at the same time explore variety of available styles and alteration options coming with made to measure approach.

Formality has never been so informal. – Giorgio Armani