#NYFW Banana Republic Fall 2016 Presentation

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Banana Republic launched a direct-to-consumer program during the New York Fashion Week that allowed customers to exclusively shop a curated collection of limited-edition Fall 2016 styles.

Banana Republic has been exploring ways to reach to customers, and this answers the demand for accessibility and immediate gratification.



The collection consists of six womenswear styles in a mix of custom prints and solids, including a wool coat exclusively manufactured in an Italian mill; a boyfriend cardigan made from air spun yarn for a super soft, light and airy feel; a silk printed dress and top; and an oversized, metallic fold-over pouch. Each item will be offered in a quantity of 100, and labeled with a special limited-edition hangtag, showcasing the number of units created for the collection.

See more after the jump:

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All images courtsey of Banana Republic