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Italian fashion house Gucci hostated a private event to celebrate the launch of GUCCHIGHOST at its New York Fifth Avenue store. Attending the event was Trouble Andrew already known as the GucciGhost who took part in a unique and unconventional music set-up within the store where he and special guests provided music for the evening. In honor of the event, the iconic Gucci Fifth Avenue store façade has been temporarily redesigned to feature GucciGhost motifs. Additionally seven unique Snapchat geofilters were created by Gucci and Andrew, which can only be activated within the vicinity of a Gucci boutique in the US. That was not all, two of the filters were exclusive to the Gucci Fifth Avenue store for the launch event.


Besides Trouble Andrew other guests also wore a mix of their favourite Gucci Fall Winter outfits, the list is long but we spoted Petra Collins, Phoebe Collings-James, the now pregnant Leigh Lezark, Makenzie Leigh, Angelica Hicks, Langley Fox, Laura Love, India Menuez, Hari Nef, top model Soo Joo Park, songstress Santigold, Cleo Wade, Kara Walker, Ari Marcopolous, Bryan boy, Ian Mellencamp and Karl Glusman to name a few.


The 5th avenue store also housed a dedicated GucciGhost visual display as well as 200 limited edition shopping bags customized with GucciGhost symbols, which were exclusively available during the evening of the event.


See the guests rocking their Gucci outifts as well as more of the atmosphere at the event after the jump:

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All Images Courtesy of Gucci/Getti

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