Discover Levi’s Spring Summer 2020 campaign starring Hailey Bieber and Jaden Smith lensed by fashion photographer Matthew Welch. In charge of styling was Karla Welch, with creative direction from Meritocracy Projects, and production by Ariana Nakata. Beauty is work of hair stylist Florido, makeup artist Denika Bedrossian, manicurist Kimmie Kyees, and groomer Toby Fleischman.
“Spring is springing, which means you can finally start dressing the way you want to, instead of the way you have to (i.e: with mittens). Jaden Smith and Hailey Bieber have the right idea. Here, the rapper/actor (him) and model/TV host (her) walk you through our top looks for those first warm days.“
