British fashion house BURBERRY unveiled its Lunar New Year 2023 Collection that marks the Year Of The Rabbit and celebrates the brand’s spirit of adventure, as well as taking a leap into the unknown. Actors Shi Peng Yuan, Qi Xi and footballer Zhao Lina are the stars of the campaign captured by fashion photographer Sky. Video direction by Zika Liu. The collection playfully reimagines the Thomas Burberry Monogram with rabbit ears, and features it on womenswear, menswear and childrenswear, the signature Lola bag, accessories, cashmere and silk scarves. The collection also includes cartoon-inspired iterations of the rabbit – some positioned back-to-back so that the ears meet to form a heart shape, and others sit atop the Burberry logo.
“Outerwear includes a reversible padded jacket – one side is printed with the Thomas Burberry Monogram and motifs celebrating the Year of the Rabbit while the quilted reverse is tagged with the Burberry logo. A fleece jacket in a wool and cashmere blend cut to a relaxed fit, and a varsity jacket in technical wool. An oversized shirt features alongside a fluid shirt dress in an Italian-woven silk blend, styled with contrast piping and an embroidered Burberry logo. Elevated knitwear includes a classic crew-neck jacquard-woven cardigan and an intarsia sweater with motifs celebrating the Year of the Rabbit. Other pieces include T-shirts, hoodies, jogging pants and skirts printed and patterned with seasonal graphics.” – from Burberry
