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Ballet & Boldness: Dior Fall Winter 2024.25 Menswear Collection

Dior's latest campaign explores the intersection of ballet and menswear

July 19, 2024
in Ad Campaigns, Alasdair McLellan, Dior, Fall Winter 2024.25 Campaigns, Menswear
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Dior
Courtesy of DIOR, Photography by Alasdair McLellan

Luxury house DIOR unveiled its Fall Winter 2024.25 menswear campaign featuring models Lars Post, Muzakir Masahudu, Dugyeon Kimm, Trystan Ricketts, and Till Wenner lensed by fashion photographer Alasdair McLellan. In charge of art direction was Ronnie Cooke Newhouse, with styling from Melanie Ward. Beauty is work of hair stylist Anthony Turner, and makeup artist Peter Philips.

The Dior Winter 2024.25 men’s collection, envisioned by Kim Jones, stands as a masterclass in blending everyday utility with couture’s enchanting allure. Drawing inspiration from the ballet world and the fluidity of movement that fascinated Christian Dior himself, this collection transforms masculine fashion into a poetic tribute to motion and elegance.

Dior
©DIOR, Photography by Alasdair McLellan
Dior
©DIOR, Photography by Alasdair McLellan
Menswear
©DIOR, Photography by Alasdair McLellan

Jones’ approach this season pays homage to both his uncle, Colin Jones – a documentary photographer with close ties to legendary dancer Rudolf Nureyev – and the intricate world of dance that Nureyev epitomized. The influence is vividly reflected in the clothing’s architecture – every piece intricately balancing between the athletic and the theatrical. Reinvented tailoring incorporates dramatic pleats and innovative cuts, infusing traditional menswear with unexpected dynamism.

A highlight is the reinterpretation of the iconic Bar Jacket. Traditionally a symbol of Dior’s feminine silhouette, it has been restructured to resonate with a masculine audience, showcasing a bold junction of classic and contemporary style. This piece, along with the Oblique suit, newly imagined by Jones, underscores a fresh direction in Dior’s menswear lineage.

Menswear
©DIOR, Photography by Alasdair McLellan
Menswear
©DIOR, Photography by Alasdair McLellan
Menswear
©DIOR, Photography by Alasdair McLellan

The collection’s palette and fabric choices also mirror the themes of ballet’s disciplined yet expressive art form. High socks paired with leg-revealing wool zipped shorts and second-skin ribbed knits craft a visual dialogue between reveal and conceal – a nod to the dancer’s traditional attire.

In terms of accessories, the designs emphasize sleek functionality melded with artistic flair. The Saddle Twin and camera bags, adorned with the architectural Maxi Cannage pattern, push the envelope on what can be considered both practical and ornamental. Meanwhile, turban-like hats offer a retrospective nod to the headpieces designed by Stephen Jones in 1999, further bridging elements of Dior’s rich womenswear heritage into its contemporary menswear.

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Tags: ad campaignsFW24menswear
Ana Markovic

Ana Markovic

Deputy Editor at DSCENE Publishing

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