Diesel and Savage X Fenty have come together to unveil their first-ever collaboration, launching a limited-edition lingerie and apparel capsule collection. This partnership merges the bold, body-positive, and sex-positive ethos of Savage X Fenty with Diesel’s distinctive aesthetic, creatively directed by Glenn Martens.
Inspired by Rihanna’s groundbreaking approach to fashion and lingerie, the collaboration celebrates both brands’ commitment to inclusivity and self-expression. The collection features a diverse range of lingerie, men’s and women’s underwear, and sleepwear, all designed around three key Diesel themes: True Diesel, Denim, and Utility.
True Diesel is marked by fishnet and foil prints in the brand’s signature red, while the Denim range includes trompe l’oeil effects in flocked mesh and burnout velvet in vibrant colors. The Utility theme showcases camouflage stretch lace and graffiti logo cotton poplin. Styles in the collection vary from bustiers and string bikinis to thigh-high stockings and teddies, as well as bras, briefs, tanks, and shorts—all adorned with the co-branded logo.
The capsule collection is showcased through a campaign shot on the picturesque beaches of Tuscany, Italy. Conceived by Diesel’s Creative Director, Glenn Martens, and Rihanna, the campaign was brought to life by photographer Salvatore Matarazzo and videographer Jacopo Farina. Featuring a diverse cast of real Italian individuals, the visuals capture a sense of body acceptance and freedom, portraying a carefree day under the Italian sun where people of all ages, body types, genders, and ethnicities exude confidence and joy in their attire.
The Diesel Savage x Fenty collection is available for purchase starting October 8th, with prices ranging from $ 30 to $ 90. Shoppers can find the collection online at savagex.com and diesel.com.
