OUR LEGACY has announced that LVMH Luxury Ventures Fund (LLV) has acquired a minority stake in the brand. The partnership, finalized in October 2024, marks a significant step forward for the Stockholm-based label, providing the support needed to expand its global reach while retaining its unique creative identity.
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The agreement between OUR LEGACY and LLV aims to bolster the brand’s operational strength, enabling it to enter new markets, open flagship stores in key cities, and expand its product offering to a broader audience. LLV’s backing represents more than just financial support; it brings a wealth of industry knowledge and experience to OUR LEGACY’s mission of creating timeless, progressive fashion.
“When we founded OUR LEGACY almost 20 years ago, we dreamed of building a brand that would live forever,” said Jockum Hallin, Founder of OUR LEGACY. “What better partner than LLV to help us continue building on that dream together.” Hallin’s words reflect the brand’s long-term vision and desire to evolve while staying true to its foundational ethos of quality and originality.
Richardos Klarén, CEO of OUR LEGACY, also expressed excitement about the partnership, emphasizing the expertise that LLV will bring to their journey. “LLV will contribute knowledge, experience, and most importantly, they understand and support our journey toward becoming a truly global progressive luxury brand. We are excited to benefit from the support of Julie Bercovy, Alessandro Magnani, and the LLV team,” Klarén stated.
Julie Bercovy, CEO of LVMH Luxury Ventures Advisors, spoke highly of the brand’s unique aesthetic. “OUR LEGACY is the epitome of what we could call the ‘Quiet Cool’ tendency, featuring a unique blend of contemporary minimalism and creative subversion,” Bercovy noted. She praised the brand’s ability to push the boundaries of men’s and women’s fashion while incorporating workwear and streetwear influences into a refined, sophisticated context.
This partnership represents an exciting chapter for OUR LEGACY, as it looks to expand its footprint on the global stage without compromising the distinctive identity that has earned it a loyal following. With LLV’s investment, the brand is poised to elevate its presence and continue its journey towards becoming a leader in progressive luxury fashion.
i knew something big is to happen with our legacy but didn’t expect this from a brand! I hope LVMH allows the team to keep doing their amazing job! love OUR LEGACY!