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Inside Crafted World: Jonathan Anderson’s LOEWE Book

A decade of design, craft, and collaboration at Loewe

March 19, 2025
in Books, Jonathan Anderson, Loewe
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LOEWE
©LOEWE

Jonathan Anderson spent the past decade redefining LOEWE, a journey now chronicled in Crafted World: Jonathan Anderson’s LOEWE. The upcoming 636-page monograph explores Jonathan Anderson’s creative evolution at LOEWE, covering his work from the Spring Summer 2015 collection to his Spring Summer 2025 men’s show. It examines how he reshaped the Spanish fashion house through bold collections, artistic collaborations, and a renewed focus on craftsmanship.

Designed as an immersive visual archive, Crafted World brings together campaign imagery, architectural runway sets, and behind-the-scenes glimpses that offer insight into Anderson’s process. The book also includes a foreword by Zadie Smith, a conversation between Anderson and stylist Benjamin Bruno, and dialogues with creatives who helped define LOEWE’s modern identity. Presented in a limited edition, the volume comes in a custom-made box with copper anagram details, underscoring LOEWE’s craftsmanship.

LOEWE
©LOEWE
LOEWE
©LOEWE

Pre-orders for Crafted World will be available exclusively to pre-registered customers on March 21, ahead of the official release on March 27. The book will be sold through LOEWE’s website and selected retailers, providing an opportunity for enthusiasts to own a piece of the brand’s recent history. Given Anderson’s departure from LOEWE, the monograph stands as both a tribute to his vision and a lasting document of his creative impact on the house.

Jonathan Anderson’s departure from LOEWE marks the conclusion of a transformative era for the Spanish luxury house. Over 11 years, he reshaped its creative direction, driving significant growth and global recognition. Under his leadership, the brand’s revenue surged past €1 billion, with CEO Pascale Lepoivre crediting his vision for expanding its influence.

Jonathan Anderson
©LOEWE
Jonathan Anderson
©LOEWE

Reflecting on his tenure, Anderson expressed gratitude for the creative freedom he was given and the team that helped bring his ideas to life. He emphasized that while his role at LOEWE is ending, the brand’s journey will continue. His time at the house introduced a fresh perspective, from pioneering gender-fluid designs to launching the Puzzle bag, which became a defining accessory. With Anderson’s departure, LOEWE enters a new phase while carrying forward the creative evolution he set in motion.

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Ana Markovic

Ana Markovic

As Deputy Editor at DSCENE, Ana Markovic covers news in fashion, sport and entertainment, writes creative features, and interviews high-profile talent.

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