Bao Bao Issey Miyake has revealed its Spring Summer 2025 release, introducing a new bag series titled “Kaiju.” Launched on April 1st, the collection explores playful references to imaginary beasts, using sculptural surfaces and rich texture to animate everyday accessories with unexpected energy. To accompany the launch, the brand released a short video that brings the collection’s concept to life, transforming a bag into a creature that stomps, jumps, and roars through an imagined cityscape.
BAGS
The video opens with a Kaiju bag snoozing quietly, a soft “Guu” snore echoing from the screen. The creature soon awakens, pounding the ground with a resounding “Don.” As the story unfolds, the creature takes on new life, bounding across the frame, roaring “Gao,” and then walking confidently until it appears to leap directly into the viewer’s space. The sound design plays a central role in animating the character, using footstep thuds and creature calls to reflect the series’ larger-than-life inspiration. The animation turns the concept into something that feels almost tangible, a fresh way to communicate the personality of the new product.
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Kaiju’s most distinctive feature lies in its surface. The irregular texture mimics reptilian skin, giving it a three-dimensional character that shifts with the light. Depending on the angle, the bag shows new shades and depth, creating visual motion that mirrors the creature concept. This tactile quality draws immediate attention, giving wearers a bag that feels animated even at rest. Bao Bao Issey Miyake relies on its signature triangular structure here, but tweaks the design with subtle differences to emphasize reflection and texture rather than uniformity.
The Kaiju collection arrives in four color options: emerald green, gray, black, and yellow, each rendered in a solid monochrome to allow the structure and surface to take the lead. The emerald green version offers a vivid pop, while gray and black provide more neutral options with quiet impact. Yellow rounds out the range with a shot of brightness, maintaining the same sculptural quality across the entire lineup. The pieces keep a compact format, ideal for daily use while maintaining a strong design focus.
Two silhouettes make up the release: a shoulder bag priced at $525 (measuring 170mm by 230mm) and a tote bag at $695 (measuring 340mm by 340mm). Both shapes stay true to the Bao Bao Issey Miyake design philosophy, simple constructions built from modular surfaces, allowing the material to take the lead in form and function. The triangular elements don’t just serve a visual purpose, they also create flexibility, allowing the bags to shift and move as they’re used.
This launch places emphasis on visual storytelling and physical texture, using animation to frame the product in a new context. Rather than presenting the bag as static fashion, Bao Bao Issey Miyake gives it motion and voice, connecting it to the childlike fascination with make-believe monsters while staying grounded in design precision.
