British fashion house Burberry has named Chinese actor Wu Lei as its newest ambassador. With a career that began in early childhood, Wu has built a reputation through performances in both film and television.
Speaking about his career, Wu described acting as a profession that allows him to shift perspectives constantly. He said the ability to step into different lives has helped him grow and stay connected to audiences. Over time, this practice has built both his technical skill and public voice.
The brand sees Wu Lei as a creative partner who represents its current direction. In his own words, he admires Burberry for its balance of tradition and experimentation, noting that he looks forward to exploring new possibilities together.
In an interview shared alongside the announcement, Wu spoke about his motivations and habits. When asked about how he stays engaged after two decades in the spotlight, he attributes his energy to his respect for the audience. He also revealed a personal tradition: collecting set props and signed clapperboards as reminders of each project. These items, he says, serve as motivation to keep working toward the next meaningful experience.
Outside of acting, Wu stays active through cycling, which has become a key focus of his latest series Ride Now. What began as a spontaneous interest turned into a regular pursuit. He recalled buying a bike and gear on a whim before filming in a different city. That impulse evolved into a full commitment, helping him unwind between projects while keeping his energy focused.
Wu’s process for managing long shooting days involves a mix of exercise, gaming, and targeted practice for specific roles. If a character requires a new skill, he spends time after set hours improving it through repetition.
