Proenza Schouler has announced the appointment of Rachel Scott as its new Creative Director, signaling a significant moment for the New York–based house. Known for her global outlook, technical expertise, and celebrated design sensibility, Scott steps into the role with a vision that aims to carry forward the brand’s codes of modern American luxury.
Shira Suveyke Snyder described the appointment as both natural and necessary, citing Scott’s ability to unite craft with innovation while offering a distinctly female perspective. “As one of the most celebrated design talents of today, Rachel brings a fresh and female perspective to a brand built on the spirit of the modern American woman,” Snyder said.
Scott began consulting for Proenza Schouler earlier this year, collaborating closely with the design studio on the Spring Summer 2026 collection. This upcoming season offers a first glimpse into her perspective and marks the foundation for what will become her creative direction. Her official debut will arrive in February 2026 with the Fall Winter 2026 collection, an anticipated statement of her vision for the brand.
In a statement, Scott expressed both admiration and readiness for the task ahead. “It is with great excitement that I join Proenza Schouler, a brand at the heart of American Fashion, and one I have long admired. I hold deep respect for the beauty and world Jack and Lazaro so brilliantly crafted, and I look forward to bringing my perspective in dialogue with their legacy.”
Lazaro Hernandez and Jack McCollough, who founded Proenza Schouler and continue as board members, welcomed Scott’s arrival warmly. “When we left Proenza Schouler last January, we knew the story would go on but not yet who would write the next chapter. Rachel is someone whose work we have always admired. Her trajectory over the last few years has been impressive to watch. As founders and board members of the company, we are proud to welcome her to this very special brand.”
Born in Jamaica, Scott studied fashion design at the Istituto Marangoni in Milan before beginning her career at Costume National. She later moved to New York to join Rachel Comey, where she rose to Vice President of Design. In 2021, she launched her own label, Diotima, which has garnered acclaim for its cultural narratives and refined craftsmanship. Recognized as CFDA Emerging Designer of the Year in 2023 and American Womenswear Designer of the Year in 2024, Scott most recently received the Fashion Trust U.S. 2025 Ready-to-Wear Award.
Her arrival at Proenza Schouler marks a new chapter for the brand and positions Scott at the forefront of American fashion, where her dialogue between heritage and innovation will now unfold on one of the industry’s most influential stages.
