Burberry introduces It’s Always Burberry Weather: Postcards from London, a new campaign that underscores its history in outerwear while presenting updated designs through films, pop-ups, and store windows. With more than 165 years of innovation behind it, the house continues to explore new directions while maintaining its focus on craftsmanship and adventure.
The creative centerpiece features four short films directed by John Madden, known for “Shakespeare in Love,” “Captain Corelli’s Mandolin,” and “Operation Mincemeat.” Academy Award-winning actor Olivia Colman plays a series of London locals encountered by first-time tourists, with each vignette offering a glimpse of the city’s characters. From a cricket fan to a chip shop worker, Colman’s roles capture familiar London identities with humor and depth. Daniel Lee, Burberry’s Chief Creative Officer, describes the films as reflections of the many faces that shape everyday life in the capital.
The campaign also features an international cast of models including Amelia Gray, Liu Wen, Lucky Blue Smith, Mona Tougaard, and Tyson Beckford. Their roles as visitors tie the narrative together, culminating in a fast-paced short that interconnects each story while presenting the latest Burberry designs. The choice of casting signals the house’s global outlook while celebrating its London roots through a diverse mix of talent. Shot by photographer Drew Vickers, the visuals reinforce the house’s global outlook while celebrating its London roots through a diverse mix of talent.
Outerwear remains the foundation of Burberry’s offering. This season, proportions and materials push forward with new energy. The Castleford trench returns in water-resistant cotton gabardine from Yorkshire, joined by the Fitzrovia coat, which introduces an A-line silhouette. The Chestwood trench for men takes its shape from an archive piece from the 1980s, designed with a relaxed fit. The Berryhill car coat uses a dramatic fit-and-flare, while the Floriston jacket updates the quilted silhouette with a boxy cut in shiny nylon trimmed with corduroy.
Classic styles evolve with technical fabrics and refined finishes. The Kensington trench comes in brushed technical cashmere, while the Belmont trench cape interprets rainwear elements in wool. A belted double-breasted coat is cut from herringbone wool, and aviator jackets gain volume with shearling spilling from the lapels. A wool blend bomber adds ease to everyday dressing, and puffer jackets appear in corduroy and the Burberry check, shown in wine red for women and truffle brown for men.
The palette reflects both freshness and continuity, with clam and ice hues introduced alongside camel, navy, and black. Deeper tones of clay brown, coal grey, mahogany, and twilight blue extend the collection’s versatility. Cast styling in the campaign underscores these updates: Colman in the Castleford trench, Amelia Gray in the Floriston jacket, Liu Wen in the Fitzrovia trench, Lucky Blue Smith in the Snowdon puffer, Mona Tougaard in the Berryhill coat, and Tyson Beckford in the Chestwood trench.
Burberry expands its presence through pop-up stores inspired by the rail travel championed by founder Thomas Burberry. Designed with references to historic train stations and Arts and Crafts details, the spaces reflect Daniel Lee’s eccentric approach to design and storytelling. Select pop-ups in China, Japan, and the United Arab Emirates will include ticket booths and kiosks that recall station platforms.
The project connects with the brand’s Winter 2025 show while anchoring itself in history. A clock from Burberry’s flagship Haymarket store, originally crafted in the 1930s from gold leaf, cast iron, and German opal glass, has been restored and installed at the Horseferry House headquarters. Replicas of the clock will appear in the themed pop-ups, linking past and present through design and craft.
