Kith and the National Football League reunite for a third season, this time building an entire collection around the 35th anniversary of the New York Giants’ 1991 Super Bowl win. That victory against the Buffalo Bills remains one of the most dramatic in the league’s history, decided by a single point with a final score of 20-19. The moment also became iconic for Whitney Houston’s unforgettable rendition of the National Anthem, securing its place as a cultural milestone in sports.
This season’s project, titled Road to Victory, focuses on the playoff path that led to the Giants’ championship. Each round receives recognition, with apparel celebrating the Chicago Bears, San Francisco 49ers, Buffalo Bills, and of course, the New York Giants. The collection creates a narrative of the 1990-1991 season, retracing each step that led to the Lombardi Trophy.
Through a partnership with the Football Greats Alliance, managed by IMG Licensing, Kith brings legendary names into the fold. Mike Ditka, Jim Kelly, Jerry Rice, and Lawrence Taylor anchor the collection through designs that feature their artwork and namesakes. Vintage Tees, Satin Bomber Jackets, and Sweaters carry those elements, while staple Kith items such as the Nelson Sweatpant, Nelson Rugby Sweater, and Vintage Hoodie incorporate custom patches, embroidery, and 90s-inspired graphics dedicated to each playoff team.
The capsule extends into equipment through collaborations with major sports manufacturers. Kith, Riddell, and the NFL introduce Speed Replica Helmets featuring team-specific graphics for the Giants, Bills, Bears, and 49ers. These helmets function as collectible pieces, enhanced with Kith Monogram detailing and exclusive decals. The partnership with Wilson produces a premium Giants Football crafted from Horween Leather by Wilson’s craftspeople, embossed with every year the franchise has secured a Super Bowl victory. Wide Receiver Gloves designed with Kith Monogram patterns complete the performance-focused offering.
Headwear arrives in collaboration with ’47, providing seasonal staples in materials like wool, corduroy, and microsuede. Options include Franchise LS and Trucker Hats alongside cold-weather designs such as the Mia Beanie and the Hitch Trucker, both finished with embroidered graphics and appliqué patches that echo the broader theme of historic playoff runs.
Kith for the NFL: Road to Victory launches Friday, October 10. The capsule will release at select Kith stores and online at 11 AM EST/CET on Kith.com, EU.Kith.com, CA.Kith.com, and through the Kith App.
This could be anything but can also be kith ❤️