Art Basel announces Zero 10, a new curated platform for digital-era art debuting at Art Basel Miami Beach 2025. Presented with the support of OpenSea, the initiative connects emerging and established digital creators with the structures of the international art market. Zero 10 expands Art Basel’s global ecosystem, extending its curatorial and commercial reach into one of the fastest-growing sectors of artistic practice.
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The platform marks a decisive, long-term move to support a field that continues to redefine artistic production and collecting. Zero 10 brings together leading artists, studios, galleries, and digital innovators within Art Basel’s established network. The inaugural edition will feature 12 international exhibitors and take place from December 5-7, 2025, with VIP preview days on December 3-4, before traveling to select global fairs in 2026, including Art Basel Hong Kong.
The title Zero 10 references 0,10, Kazimir Malevich’s 1915 exhibition in Petrograd, a landmark in the history of the avant-garde that introduced a new visual language for modernity. In this lineage, Zero 10 redefines how digital art is exhibited, contextualized, and collected, establishing a model for its future within the global art economy.
Curated by Eli Scheinman, a strategist focused on new systems of digital collecting, the first edition will feature AOTM, Art Blocks, Asprey Studio, Beeple Studios, bitforms gallery, Fellowship, Heft, Visualize Value, Nguyen Wahed, Onkaos, Pace Gallery, and SOLOS. It will also include DOKU – Heaven (2022) by Lu Yang, on loan from the UBS Art Collection and presented in collaboration with UBS, Art Basel’s Global Lead Partner.
Zero 10 builds on Art Basel’s growing engagement with art and technology. Previous initiatives include the Digital Art Council, which convenes artists, collectors, and institutions to shape discourse; the Digital Dialogues program, which explores global conversations on new media; and large-scale presentations such as Bright Moments’ DREAM-0 by Huemin at Art Basel Miami Beach 2024. Additional developments, including the AI-powered Art Basel App and expanded digital editions in the Art Basel Shop, further integrate digital and physical platforms across the organization.
The initiative aligns with wider growth in digital collecting. According to The Art Basel and UBS Survey of Global Collecting 2025, over half of high-net-worth collectors purchased a digital work between 2024 and 2025, making it the third-largest category by total spending. This momentum signals a structural shift in how collectors engage with art, one that Zero 10 aims to sustain through visibility, context, and infrastructure.
Art Basel CEO Noah Horowitz describes Zero 10 as a strategic evolution for the organization: “Digital art is no longer peripheral – it is integral to how art and the market evolve in real time. With Zero 10, we’re creating a platform that supports artists, galleries, and collectors with rigor and global reach.”
Chief Artistic Officer Vincenzo de Bellis adds, “Zero 10 reflects where artistic practice is heading. As digital processes reshape creation and engagement, Art Basel’s role is to provide credibility and structure to help this field grow.”
Curator Eli Scheinman notes that Zero 10 brings together artists and studios redefining art through code, robotics, sound, and light: “These practices have become integral to contemporary art and are now claiming their place in the broader market.”
Exhibitors will present works that trace digital art’s evolution through technology and culture. Fellowship’s No Me Olvides by Itzel Yard (IX Shells) transforms archival fragments into algorithmic compositions exploring memory and identity. bitforms gallery surveys the history of generative art through pioneers and contemporary voices. Asprey Studio collaborates with Ethiopian collective Yatreda on a reinterpretation of the Akodama crown, while Pace Gallery presents an installation from James Turrell’s Glass series. Beeple Studios, Nguyen Wahed, and Lu Yang further extend the dialogue between human creativity, technology, and perception.
With Zero 10, Art Basel establishes a platform designed to anchor digital art within its global framework, connecting innovation with the institutional context and market access that define the future of collecting.
