Bottega Veneta launches its Summer 2026 campaign in Venice, photographed by Juergen Teller. The project marks a return to the house’s regional roots in the Veneto while presenting a clear shift under Louise Trotter.
Teller brings his direct visual language to a series of Venetian sites that span civic, domestic, and cultural spaces. The campaign moves through the Giardini Napoleonici, Palazzo Rocca Contarini Corfù, Palazzo Contarini Polignac, the Conservatorio di Musica Benedetto Marcello, the Lido, and the Angolo Fiorito flower shop outside Palazzo Franchetti near the Accademia Bridge.
This range of settings mirrors the construction of the Summer 2026 collection. Precise daywear tailoring anchors the wardrobe, while decorative elements and tactile surfaces add depth across looks. The campaign stages these contrasts through movement and atmosphere. Clothing responds to changing light, stone floors, gardens, and waterlines.
Venice appears through lived references rather than formal symbolism. The campaign gestures toward figures who shaped the city’s cultural memory, including Peggy Guggenheim and Truman Capote, without staging direct quotation. These allusions sit alongside encounters with art and music embedded in the city itself. A sculpture encountered in the Giardini, a worn textile surface on a palazzo wall, carved architectural details, and the sound of an organ at the Conservatorio all enter the visual field.
Details within the imagery draw attention to Trotter’s dialogue with Bottega Veneta’s established techniques. The campaign focuses on proportion, surface, and construction, including the scale of the original Intrecciato and the ongoing development of signature bags.
The casting reflects a mix of familiarity and individuality. Anine Van Velzen, Bai Ruien, Libby Bennett, Liya Kebede, Saul Symon, and Sihana Shalaj appear across the campaign, each bringing a distinct presence to the images. By returning to Venice, Bottega Veneta situates Summer 2026 within a place that carries personal, cultural, and artistic weight for the house. The campaign presents Venice as a working environment for fashion, art, and daily life.
