Tommy Hilfiger has named three-time Super Bowl champion Travis Kelce as Global Brand Ambassador and creative collaborator. Known for his bold personal style and charismatic presence, Kelce joins the brand as part of a lineage of pop culture trailblazers who have helped shape Tommy Hilfiger over the past 40 years.
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The partnership invites Kelce to infuse the brand with his confidence, individuality, and energy. His role encompasses a series of campaigns built around optimism, curiosity, and a belief in dreaming big. The collaboration launches in Fall 2026, with Kelce stepping into Tommy Hilfiger’s New York setting, a city of glamour, sophistication, and endless inspiration. The story will extend into Spring 2027, including a design collaboration reinterpreting classic Tommy Hilfiger icons.
“Travis Kelce is one of the most magnetic figures in sport and culture today,” said Tommy Hilfiger. “He leads a new generation of athletes expressing themselves through style, with a down-to-earth quality that people immediately connect with. I’m excited to see how he brings his fearless and bold take on Prep Made Current to fans worldwide.”
Kelce’s influence spans stadiums, screens, and style. Renowned for turning game-day tunnel walks into red-carpet moments, he showcases his personal point of view with every appearance. His humor and natural stage presence have made him a crossover figure with impact beyond football. Kelce transitions from the locker room to the boardroom, managing a growing business portfolio while producing and hosting media projects, including the New Heights podcast with his brother Jason Kelce. All the while, he continues to excel on the field, maintaining a legendary 14-year NFL career.
“I’ve long admired Tommy Hilfiger as an iconic American brand,” Kelce said. “Ever since high school, when I asked my mom for Sailing Gear jackets, I’ve respected its confident style. The brand remains classic and consistent while evolving. Working with Tommy and putting my own twist on these pieces in a way that feels original today is a dream come true.”
Kelce joins a legacy of contemporary icons who have shaped Tommy Hilfiger’s vision across culture and fashion. Previous collaborators include Rafael Nadal, Gigi Hadid, Lewis Hamilton, Zendaya, and Damson Idris. With Kelce, the brand continues its focus on co-creating with artists, innovators, and tastemakers who influence the cultural landscape.
