PUMA joins forces with Pokémon to mark 30 years of the global franchise with a collection built around the idea “Into Another World.” The campaign visuals draw a connection between the Pokémon universe and PUMA sportswear, using Espeon and Umbreon as key references. The contrast between the Sun Pokémon and the Moonlight Pokémon shapes the direction of the release and informs both color and design choices.
SNEAKERS
The apparel selection focuses on relaxed daily silhouettes, including T-shirts, hoodies, and shorts. Each piece carries clean graphic applications and minimalist motifs developed specifically for this collaboration. Sport-driven elements run throughout the range, including a PUMATECH-X tracksuit and oversized jerseys. These jerseys feature uniform-style numbers that link directly to Espeon and Umbreon, grounding the collection in the Pokémon theme while keeping a consistent sportswear structure.
Footwear introduces updated versions of the Mostro and Fade Nitro. PUMA presents both models in distinct daytime and nighttime color treatments that align with the Espeon and Umbreon concept. The designs include custom hangtags and detailed Pokémon references integrated into each pair. These elements bring character-driven details into performance and lifestyle silhouettes without disrupting their core structure.
Accessories complete the release with functional additions such as a cap and a sacoche. These items extend the concept through practical pieces designed for everyday use. The collection speaks to a wide audience, with products designed for both adults and children. Alongside Espeon and Umbreon, the lineup includes references to Pikachu and Mimikyu, expanding the character presence across the full range.
PUMA Hoops adds a dedicated performance release as part of the collaboration. The brands introduce a special version of the PUMA All-Pro NITRO™ 2, designed for the court. This model features a Pikachu-inspired yellow finish, lightning bolt graphics, and custom detailing that connects directly to the character’s identity. The shoe maintains its role as a performance-focused basketball model while incorporating visual cues tied to Pokémon.
The full PUMA x Pokémon collection will release in family sizing starting April 2, 2026. The drop will be available through PUMA.com, PUMA flagship stores, and selected retailers.
