Punk icon Billy Idol fronts Cutler and Gross x The Great Frog Modern Relics, a new titanium eyewear collection that brings the British eyewear brand together with the cult London jeweler. The collaboration connects Cutler and Gross optical expertise with The Great Frog hand-finished jewelry language, creating six sunglass styles conceived as future heirlooms.
EYEWEAR
Modern Relics takes its starting point from 70s experimentation, bohemian travel, and jewelry collected far from home. The collection looks to a period when fashion, music, and art shifted through youth culture, travel, and self-made style. Cutler and Gross and The Great Frog translate that energy into titanium frames with a sharp visual identity, drawing from semi-precious stones, silverwork references, and the idea of eyewear as an object with personal meaning.
The Great Frog brings its long association with counterculture into the collaboration. Known for jewelry tied to rock, rebellion, and London subcultures, the brand gives the eyewear a darker, more personal edge. Cutler and Gross brings precision, structure, and optical knowledge to the project, using modern Japanese titanium to give the six styles a refined construction.
Billy Idol gives the campaign its central presence. The punk icon appears in imagery that draws from late-70s Los Angeles, with sun-drenched streets, neon-lit nights, a vintage Ford, and motel scenes setting the tone. His image connects the collection directly to music culture, independence, and self-definition. The sunglasses appear as pieces worn with history, while Idol brings that idea into immediate focus.
The campaign arrives alongside the global release of Idol’s new documentary, I Billy Idol Should Be Dead. That timing gives Modern Relics a direct link to a wider cultural moment around the musician and his legacy. The collection speaks to several generations, from those who lived through punk’s first wave to younger audiences discovering its codes through fashion, music, and image-making today.
Each of the six sunglass styles reflects the shared values of both brands through form, material, and attitude. The titanium construction keeps the frames precise and durable, while The Great Frog references bring in the feeling of jewelry made to carry meaning. The result feels rooted in subculture, travel, and personal expression, with each style shaped as an object that can gather its own history over time. Modern Relics retail from $1,100 to $1,200 through Cutler and Gross and The Great Frog standalone stores. The collection also arrives at Cutler and Gross website and selected stockists globally.
