Jimmy Choo presents its Summer 2026 wardrobe campaign with global brand ambassador Bai Lu, placing the Chinese actress at the center of a concise edit of shoes and bags. The campaign keeps the focus on Bai Lu as she presents the Scarlett 50, Jade Ballerina and Bar bag family.
SPRING SUMMER 2026
A pared-back environment supports her confident presence, while the styling connects polished accessories with a relaxed summer wardrobe. Each look focuses on one of the season’s key designs and shows how texture, color and proportion can shift the mood of familiar forms.
Bai Lu first wears the Scarlett 50, a Jimmy Choo signature defined by corset-inspired detailing and a sculptural drop heel. For Summer 2026, the pump arrives in two new treatments. One version uses subtly frayed crosshatch denim, giving the structured shape a casual surface. The second uses corn-colored lace, bringing a brighter tone and a more delicate finish to the same silhouette.
The campaign pairs the corn-colored Scarlett 50 with the Bar Holdall in buttermilk. The pale bag creates a soft tonal relationship with the lace pump and keeps the look focused on warm summer color. Bai Lu wears the denim version with a matching Bar Hobo, extending the crosshatch texture across both accessories.
Jimmy Choo presents the shoes and bags as connected parts of each outfit, using shared materials and related shades to build a clear visual rhythm. The third look introduces the Jade Ballerina. Jimmy Choo constructs the flat from supple Nappa leather and shapes the upper with a softly ruched topline. A crystal-covered strap crosses the foot, adding a decorative point to the low, flexible silhouette.
The campaign continues Bai Lu’s role as a global brand ambassador for Jimmy Choo. Born Bai Mengyan in Changzhou, Jiangsu, she began her acting career in 2016 and has worked across Chinese television as an actress and model. Her credits include Untouchable Lovers, The Legends, Arsenal Military Academy and Love Is Sweet. Her screen presence and fashion profile support the campaign’s focus on controlled confidence and direct styling.
