JISOO returns as the face of ALO for Fall 2026, leading a new campaign photographed in Seoul by Hong Jang Hyun. The images introduce the brand’s latest seasonal collection with a wardrobe that connects activewear, tennis-inspired pieces and layers designed for cooler weather.
SPORTSWEAR
The campaign continues JISOO’s relationship with ALO as its global ambassador. She appears in several looks from the Fall 2026 collection, with the new Pink Marshmallow shade providing one of the season’s main visual themes. ALO applies the soft pink tone to key pieces, including the tennis dress featured prominently in the campaign.
One of JISOO’s principal looks features the Softsculpt Desire tennis dress in Pink Marshmallow. Its fitted waist and short athletic silhouette bring the new shade into a tennis-inspired format. The design places performance dressing within the visual language that has defined many of ALO’s recent collections.
Other campaign images introduce different approaches to training and off-duty dressing. JISOO wears the Alosoft Center Stage sports bra and an Accolade zip-up hoodie, combining close-fitting activewear with a relaxed outer layer. She also appears in the Sherpa Edge bomber jacket, which adds a heavier option to the Fall collection as temperatures begin to drop.
The styling extends beyond coordinated exercise sets. Campaign imagery also shows JISOO in casual combinations that include a cropped gray hoodie with leggings and a striped button-up layered over a tank.
JISOO also connects the campaign to her own approach to physical activity. She describes the pace of her schedule as a reason to set aside personal time and views exercise as a way to maintain balance and refresh her mind. Pilates forms part of that routine, continuing a connection to movement that she has discussed during her relationship with ALO.
