For Fall 2026, rag & bone reunites with Cara Delevingne for a campaign centered on her latest chapter as a musician. The project follows Delevingne through the preparation and performance of a New York show, continuing a relationship with the brand that stretches back more than a decade.
AD CAMPAIGNS
Delevingne first worked with rag & bone in 2011, when she walked the label’s runway. The connection continued across different stages of her career. This summer, she wore rag & bone during performances around the world, choosing pieces including the Essential Rib Tank and Logan Featherweight Denim as part of her on-stage wardrobe.
For the Fall 2026 campaign, rag & bone followed Delevingne backstage at Baby’s All Right in New York City. The project arrives as Delevingne gives music a larger role in her career. She describes music as something she has pursued throughout her life and says performing on stage gives her a direct form of personal expression. Her performance at Baby’s All Right took place on June 25, bringing the campaign into an intimate New York venue connected to the city where rag & bone originated.
The campaign introduces key pieces from rag & bone’s Fall 2026 women’s collection, “The New Guard.” The season returns to the label’s established downtown New York codes through denim, deconstructed tailoring, knitwear, outerwear and footwear.
Delevingne wears the Sutton Cigarette Jean, Mercer Regalia Blazer and Newbury Chelsea Boot in the campaign, connecting the collection directly with the setting of her performance. rag & bone uses the project to present its Fall wardrobe through the way Delevingne already dresses and moves between backstage preparation and live performance.
Jess Burns, Senior Vice President of Marketing at rag & bone, points to Delevingne’s existing relationship with the clothes as a key reason behind the project. She had already selected the brand for performances throughout the summer before the campaign formally took shape.
