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Givenchy Takes Its Winter 2026 Campaign to Croatia

Juergen Teller photographs Sarah Burton’s Fall Winter 2026 collection across Croatia’s rocky coastline.

August 27, 2026
in Ad Campaigns, Eva Herzigova, Fall Winter 2026 Campaigns, Female Models, Givenchy, Kaia Gerber, Liu Wen
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Givenchy Winter 2026 Campaign
Courtesy of Givenchy

For the Givenchy Winter 2026 women’s campaign, Sarah Burton brings the character of her Fall Winter 2026 runway collection to Croatia through images photographed by Juergen Teller. The campaign features Eva Herzigova, Kaia Gerber, Nyaduola Gabriel, Liu Wen and French writer and former lawyer Constance Debré, all closely connected to Burton’s developing world at Givenchy.

AD CAMPAIGNS

The five women belong to the extended “family” surrounding Burton’s work for the House. Each has contributed behind the scenes during fittings at the Givenchy studio, and all took part in shaping the energy of the Fall Winter 2026 runway show. Their presence in the campaign continues that relationship and gives the images a sense of familiarity rooted in the creative process around the collection.

Givenchy Winter 2026 Campaign
Courtesy of Givenchy
Courtesy of Givenchy

“There’s a directness about the women in the campaign which speaks to their personality and strength,” Burton said. “I wanted it to be purely about that – everything I design at Givenchy centers on seeing and celebrating the reality and the brilliance of all kinds of women.”

Teller photographs the cast across Croatia against stretches of steely granite, stone beaches, concrete boardwalks, coves and outdoor showers. The women appear with a strong sense of individuality, allowing personality to drive the imagery. Differences in identity, age, sensuality and femininity shape the campaign, with each portrait offering another view into the world she is building at Givenchy.

Givenchy Winter 2026 Campaign
Courtesy of Givenchy

Herzigova appears in swimsuits paired with black leather thigh-high boots finished with gold hardware. Gerber carries a version of the Pinch bag and wears oversized optical frames and mask-like sunglasses. Debré appears in Burton’s precise, mannish tailoring, connecting directly to the suiting that played an important role in the runway collection.

The campaign also features several key Fall Winter 2026 pieces. A white shirt executed in calf leather reworks one of the House’s recognizable wardrobe codes through material. Draped and textured evening dresses introduce a softer, more expressive direction, while embroidered, shredded and fringed floral details bring movement to the season’s eveningwear.

Courtesy of Givenchy

Accessories add another layer to the collection through exaggerated shapes and playful scale. Burton uses bags, eyewear, boots and jewelry to extend the character of individual looks and bring a sense of excess to otherwise controlled silhouettes.

Camilla Nickerson styled the campaign, with makeup by Daniel Sällström and hair by Kei Terada. Through Teller’s direct photography and the presence of women already closely connected to Burton’s creative process, the Givenchy Winter 2026 campaign extends the collection beyond the runway and into a more personal visual chapter.

View Gallery 17 images
Tags: ad campaignsFW26givenchy
Jana Kostic

Jana Kostic

Jana Kostic is an Editor at DSCENE Publishing, holding a Master’s degree in Electrical and Computer Engineering from Belgrade. Contributing across DSCENE, MMSCENE, and BeautySCENE, she covers daily news and editorial features.

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