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Giorgio Armani FW26 Campaign Reunites With Christy Turlington

The Fall Winter 2026 campaign brings Christy Turlington back for a campaign shaped by Silvana Armani and Leo Dell’Orco.

August 27, 2026
in Ad Campaigns, Christy Turlington, Fall Winter 2026 Campaigns, Fall Winter 2026.27 Menswear, Fall Winter 2026.27 Womenswear, Female Models, Giorgio Armani, Male Models
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Giorgio Armani FW26
Photography by Oliver Hadlee Pearch

Giorgio Armani presents its Fall Winter 2026.27 campaign, introducing the first collection shaped by Silvana Armani and Leo Dell’Orco. Photographed by Oliver Hadlee Pearch, the campaign brings Christy Turlington back into the House’s visual world alongside male models Liam Kelly and Akbar Shamji.

AD CAMPAIGNS

Turlington’s return carries particular weight within the project. She walked for Giorgio Armani during the 1990s and now appears as the central figure in a campaign that looks toward the House’s next period while remaining closely connected to the codes Giorgio Armani established.

Photography by Oliver Hadlee Pearch

Hadlee Pearch photographs Turlington, Kelly and Shamji in pieces that reflect Armani’s approach to tailoring and controlled proportion. A refined palette and understated styling keep attention on the cut of the garments and the character of each model.

The collection itself represents an important transition for the House. Silvana Armani oversees womenswear, while Leo Dell’Orco leads menswear. Their respective Fall 2026 collections continued the design vocabulary associated with Giorgio Armani while introducing personal adjustments in proportion, texture and color. Silvana explored tailored forms through dark flannel, pale trousers and controlled construction, while Dell’Orco brought men’s silhouettes closer to the body and introduced touches of purple, green and iridescence.

Giorgio Armani FW26
Photography by Oliver Hadlee Pearch

The campaign extends beyond the models through a sequence of fragmentary phrases inspired by Giorgio Armani’s words. Lines including “Move in silence. Speak softly. Echo loudly. Stay forever.” appear throughout the project as concise reflections on the principles associated with the designer.

Photography by Oliver Hadlee Pearch

Symbols also form part of the campaign’s visual language. A cat represents a playful and independent side of the Armani identity, while a dandelion suggests wishes carried away through breath. Other recurring references include the Logo lamp introduced in 1982, a rose associated with Giorgio Armani and the number 11, referring to Palazzo Orsini, the Milan address connected to both the designer and the House.

The photographs, words and symbols create a collage that connects the current collection with Giorgio Armani’s personal vocabulary. The campaign uses familiar references without treating them as static memories, placing them alongside the work of Silvana Armani and Leo Dell’Orco as they take responsibility for the House’s creative direction.

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Tags: ad campaignsarmaniFW26
Jana Kostic

Jana Kostic

Jana Kostic is an Editor at DSCENE Publishing, holding a Master’s degree in Electrical and Computer Engineering from Belgrade. Contributing across DSCENE, MMSCENE, and BeautySCENE, she covers daily news and editorial features.

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