UGG and Willy Chavarria have introduced their first collaboration alongside UGG & KISSES, a campaign starring Becky G, Danny Trejo, Eva Longoria and Ivan Cornejo. The Southern California brand and Chavarria bring biker references into a unisex collection built around five footwear styles and two accompanying apparel pieces.
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The campaign presents its four stars as members of a contemporary Latino family, drawing loosely from the 1990s sitcom Married… with Children. Chavarria approaches the format through his Mexican-American perspective, with each cast member taking on a distinct family role across scenes focused on humor, warmth, traditions and connections between generations. Chavarria also makes a brief appearance during the campaign’s closing moments.
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The collection explores strength, softness, rebellion and tenderness through familiar UGG forms shaped by Chavarria’s design language. The footwear lineup includes the UGG Willy Chavarria Guard Boot, Biker Boot, Relaxed Boot, Otzo Clog and Hotel Chavarria Slipper. The release also features the Hug It Tee and Willy Chavarria Sock.
“We’ve designed this collection to be fierce and friendly,” Chavarria said. He describes the project as drawing from leather culture while incorporating the warmth and intimacy associated with UGG. “This is my love letter to the outlaw in you.”
Full-grain leather defines much of the footwear collection, while UGG lines the styles with its signature sheepskin. The Guard Boot features a molded toe cap, heel, pull-on handles and a protective shin guard, giving the boot a utilitarian form with a soft interior.
The Biker Boot and Relaxed Boot reference UGG’s Birch Collection from 1999. Both styles use slouched black leather and custom Willy Chavarria chrome hardware alongside UGG’s familiar interior construction.
Chavarria also revisits the Otzo Clog with supple leather, premium wool jersey lining and bespoke hardware. The Hotel Chavarria Slipper takes cues from a traditional hotel slipper through an elevated leather upper embroidered with Chavarria’s signature crest and an UGG interior.
Two additional pieces complete the release. The 100% cotton Hug It Tee carries a “Let’s UGG It Out” graphic, while the Willy Chavarria Sock features an embroidered Chavarria insignia.
UGG and Willy Chavarria first revealed the partnership during Chavarria’s Spring Summer 2027 show at Paris Fashion Week, where Romeo Beckham appeared on the runway wearing the collaboration. The UGG Willy Chavarria collection launches globally on September 10, 2026, through UGG website, selected UGG retail locations and selected retailers worldwide.
