DKNY presents its Fall 2026 campaign with Amelia Gray and Iris Law, placing the two models across New York City in a series of coordinated looks. Photographer Mikael Jansson captures the campaign under the creative direction of Trey Laird, while Clare Richardson styles the collection. The concept focuses on individuality through matching outfits, allowing Gray and Law to interpret the same pieces in different ways.
AD CAMPAIGNS
The campaign moves through several New York locations, including subway stations, streets and brick-lined settings. DKNY uses these city spaces to frame a shared style language between the two models. Gray brings a cleaner, more minimal approach to the clothes, while Law gives the same pieces a stronger downtown attitude. That difference drives the campaign’s central idea: one garment can shift significantly depending on the person wearing it.
View this post on Instagram
Several looks make that concept clear. Gray and Law both wear a pinstriped minidress, then appear in the same faux fur animal-print coat. Other images introduce monochrome separates and additional coordinated pieces from the collection. DKNY describes the campaign through “twin looks,” with each model styling the season through her own point of view.
The Fall 2026 collection continues DKNY’s focus on tailoring and streetwear-driven dressing. Blazers, tailored vests and menswear-inspired vegan leather bomber jackets shape the season, alongside cropped knits, relaxed pants and oversized sporty tops. The collection also includes new handbags, with the Rivington Satchel and Bryar Satchel appearing among the key accessories.
DKNY’s own Fall 2026 presentation divides the season into several visual stories, including Urban Jungle and Downtown Edge. The Urban Jungle section focuses on New York street dressing and includes outerwear, satchels and faux fur accessories. Downtown Edge turns toward leather-like pieces, including a one-button blazer and belted trench.
Gray and Law also connect to the campaign through their own relationships with New York style. In comments around the project, Law described working with Gray through complementary energy, while Gray framed the campaign as a second DKNY appearance and connected the styling to the way she personally likes to dress.
The campaign marks a new chapter for DKNY after recent seasons fronted by Hailey Bieber. For Fall 2026, the brand turns to Gray and Law as two figures associated with a younger generation of fashion and places their different approaches to dressing at the center of the campaign.
