Ferrari presents its Fall Winter 2026 advertising campaign with Mila Van Eeten and Fernando Cabral, photographed by Rafael Pavarotti inside the Scaglietti coachbuilding workshops. Creative director Rocco Iannone centers the imagery on the relationship between the human body and mechanical form, using skin, clothing and automotive surfaces to explore physical identity, sensuality and material perception.
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The location connects the campaign directly to Ferrari’s history. Sergio Scaglietti, founder of the workshop that carries his name, worked closely with Enzo Ferrari and transformed ideas into physical forms. Pavarotti uses the space to bring the collection into direct contact with the environment where automotive forms take shape.
Pavarotti uses a grazing, analytical light that draws attention to surfaces and reveals their grain, weight and physical qualities. The approach establishes a visual relationship between clothing and automotive finishes. Ferrari compares varnish on a car to skin, describing it as the chromatic and tactile layer that defines the vehicle’s form. The garments perform a related function on the human body, creating coverings that respond to shape through contrasting textures.
Iannone develops this idea through a continuing dialogue between masculine and feminine elements. The campaign extends a concept first introduced on the runway, where skin functions as a membrane connecting the individual to their surroundings. Through touch, the body receives information and transforms physical experience into knowledge.
The imagery concentrates this concept through direct compositions and controlled visual elements. Light, architecture and monochrome looks keep attention on Van Eeten and Cabral, the construction of the garments and the physical presence of their bodies. Pavarotti avoids visual distractions and allows differences in texture, structure and surface to carry the photographs.
The campaign approaches eros through physical proximity and material awareness, connecting the tactile qualities of fabric, skin and automotive surfaces. Clothing follows the body while giving it another exterior layer, allowing individual identity to develop through changing forms and textures. The campaign places human figures, garments and mechanical production within the same environment, creating continuity between the body and the objects surrounding it.
Ferrari frames the Fall Winter 2026 campaign around the idea of multiple skins. Clothing gives the individual different exterior forms while remaining connected to personal identity. The campaign studies how bodies, garments and mechanical surfaces communicate through color, texture and physical form.
