Reebok and Houston-based streetwear label A Herd of Bison (AHOB) reunite for a new footwear and apparel collection led by the Trailzillo DMX, a unisex sneaker developed for everyday exploration. The collaboration marks the next chapter in their partnership, which began in 2021, and introduces technical garments that draw inspiration from movement, resilience, and outdoor activities. Designer and AHOB founder Kareem Day brings his approach to functional clothing into a collection that includes footwear, convertible trousers, a packable jacket, and graphic T-shirts.
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Day established A Herd of Bison in 2018, developing the label around engineered garments and personal storytelling. The brand follows its ROAM philosophy, an acronym for Resilience Overcomes Any Mistake, which encourages perseverance through personal challenges. That concept informs the new Reebok collaboration, appearing through symbolic graphics, technical details, and clothing designed for different environments.
The Reebok x AHOB Trailzillo DMX introduces a new silhouette in black with purple and lime accents. The sneaker incorporates DMX Comfort+ cushioning and a Zig Kinetica Edge II outsole, bringing together two elements from Reebok’s performance footwear technology. The design also includes an integrated utility pocket on the upper, providing space for small essentials.
A removable compass carabiner extends the exploration theme through an accessory that accompanies the sneaker. These functional details connect the footwear to AHOB’s interest in purposeful movement. The Trailzillo DMX will arrive in unisex sizes 3.5 through 13.
The apparel collection develops the same concept through adjustable constructions and outdoor references. The Reebok x AHOB Packable Jacket features lightweight construction and a topographic-inspired all-over print. The jacket folds into its own compact carry bag, allowing wearers to transport it conveniently.
Additional details include mesh ventilation panels, a droptail hem, and a reflective ROAM graphic on the hood. When wearers pack the jacket, a hidden “Roam Free” graphic becomes visible, introducing another reference to the label’s philosophy.
The Transform Pants use ripstop fabric and a convertible construction that allows wearers to unzip the lower sections and turn the trousers into shorts. The design features a functional buckle closure with custom jacquard webbing, mesh ventilation panels, and True North coordinate details. Custom Reebok x A Herd of Bison branding appears throughout.
Completing the apparel selection, the Graphic Tee arrives in chalk and black. The relaxed unisex silhouette features collaborative branding, topographic artwork, and True North coordinates representing upward mobility. A large ROAM FREE graphic covers the back, extending the collection’s message through its visual design.
The new collection continues the relationship between Reebok and AHOB through footwear and clothing that incorporate practical details and symbolic references. Its emphasis on adaptability reflects Day’s interest in creating garments for movement between urban environments and outdoor settings.
Reebok x A Herd of Bison launches exclusively through A Herd of Bison website on November 1, 2026, followed by a global release through Reebok website on November 6.
