Prada introduces its Holiday 2026 campaign, Drawing Prada, bringing together an international cast of actors and traditional hand-drawn animation. Photographer Glen Luchford captures Maya Hawke, Sadie Sink, Chen Haoyu, Kelvin Harrison Jr., and Luther Ford in winter settings populated by illustrated animals and fantasy creatures. Animation director John Pomeroy leads the artistic team behind the drawings, creating a series of images and short films that explore the possibilities of combining photography with traditional animation.
HOLIDAY SEASON
The campaign draws on Prada’s longstanding relationship with cinema, introducing illustrated characters into photographic settings. Luchford’s images place the actors within snowy environments where creatures interact with the cast and their accessories. The project extends into a series of short films that combine live-action performances with two-dimensional animation, giving each scene its own character.
Pomeroy brings decades of experience in animated filmmaking to the project. His previous credits include Winnie the Pooh and Tigger Too, Pocahontas, and Fantasia 2000. For Prada, he directs a team of artists who develop the hand-drawn creatures that appear throughout the campaign.
Maya Hawke appears in a snowy setting alongside a cynical fox that follows her through the winter scenery. Sadie Sink encounters a group of small mice that steal her Prada shoes, introducing a playful interaction between the actress and the animated characters.
Chen Haoyu, also known as Amy Chen, faces a snow lynx that pursues her Prada bag. Meanwhile, rabbits and bats interact with Luther Ford’s leather accessories. Kelvin Harrison Jr. completes the cast, joining the other actors within the campaign’s illustrated winter environments.
Pomeroy describes the collaboration as an opportunity to bring two creative disciplines together. The animation director emphasizes the importance of traditional drawing techniques and their continued place within contemporary visual production.
Prada also introduces a behind-the-scenes video documenting the artists’ work and the production process. The footage draws attention to the use of pencil and paper, showing how the animation team developed the illustrated characters. In the film, Pomeroy explains his interest in preserving hand-drawn animation and passing its techniques to future generations. His comments establish the project’s focus on human artistry and the creative possibilities of working directly with traditional materials.
The house brings cinematic animation into its Holiday 2026 campaign through Luchford’s photography and Pomeroy’s illustrations. The five actors interact with animated creatures across a series of winter scenes, introducing Prada’s seasonal accessories through a playful visual concept that places traditional drawing techniques at the center of the production.
