Chloé introduces its festive 2026 campaign with Claudia Schiffer taking center stage under the creative direction of Chemena Kamali. Photographer David Sims captures the Friend of the House in a cinematic setting that explores the intimate atmosphere of the evening. Through a nocturnal perspective, the campaign presents a sensual interpretation of Chloé’s feminine identity, drawing on Schiffer’s natural presence and distinctive personality.
HOLIDAY SEASON
Kamali approaches the festive season through a mood of mystery and intimacy, using the hours after dark as the central inspiration for the campaign. This direction introduces a different expression of the Chloé woman, with rich textures, luminous details and sensual silhouettes shaping the visual narrative. The campaign explores the relationship between spontaneous femininity and the heightened glamour of evening dressing.
Schiffer brings her individual character to the project, establishing a personal connection with Kamali’s creative vision. Her relationship with the House gives the campaign a familiar face, while her presence contributes to its intimate atmosphere. Kamali places particular importance on Schiffer’s ability to communicate sensuality naturally, allowing her personality to guide the visual direction.
The campaign develops around a cinematic interpretation of nighttime glamour. David Sims translates this concept into photographs that emphasize the mysterious qualities of the evening, creating an atmosphere that complements the collection’s textures and silhouettes. The creative direction draws attention to the emotional qualities of the imagery, with intimacy playing a central role in how the House presents its festive wardrobe.
For the collection, Chloé revisits its recognizable design signatures through materials and shapes that introduce greater depth and opulence. Rich textures establish a sense of physicality, while sensual silhouettes contribute to the collection’s feminine character. Luminous accents introduce a festive quality, reflecting the campaign’s focus on evening glamour.
Kamali describes the campaign as an exploration of a different side of the Chloé woman. She sought a cinematic atmosphere that could communicate spontaneity, sensuality and a degree of mystery. Schiffer became central to this approach through her ability to convey the desired mood with her individual character and natural presence.
“I wanted to explore a more nocturnal expression of the Chloé woman, with a cinematic aura that feels spontaneous, sensual and a little mysterious,” Kamali explains. The creative director also credits Schiffer with bringing intimacy and personality to the concept, emphasizing the importance of her presence within the campaign.
Through this latest campaign, Kamali continues to explore the different expressions of the Chloé woman, focusing on the relationship between personality and fashion. Schiffer’s participation gives that interpretation a recognizable presence. The Chloé festive collection arrives in boutiques and online in early November 2026, bringing Kamali’s after-dark vision into the House’s seasonal offering.
