Marc Jacobs introduces its Winter 2026 campaign, “Let It Joy,” starring Emmy-nominated actress and comedian Megan Stalter. The campaign follows the Hacks star through a downtown New York hotel as she attempts to locate a holiday party during a record-breaking snowstorm. Armed with an invitation that lacks a room number, Stalter encounters an increasingly chaotic series of situations while searching for the event.
HOLIDAY SEASON
The campaign brings together fashion, comedy and a cast of personalities from entertainment, sports and the creative industry. Ashtin Earle, Kai Schreiber, New York Knicks center Andre Drummond, Interview editor in chief and stylist Mel Ottenberg, and designer and stylist Miyako Bellizzi appear throughout the story. Their appearances introduce new encounters as Stalter continues searching the hotel for the elusive party.
Marc Jacobs incorporates its Winter 2026 collection directly into the narrative, placing several accessories and footwear designs throughout the campaign. The Scene Bag returns in additional sizes, while The Tote Bag receives new seasonal colorways. Both designs play a role in the hotel storyline, continuing the brand’s approach to connecting its accessories with character-driven campaigns.
The winter assortment also introduces footwear and accessories for the holiday season. The 72 Spring Street Sneaker leads the footwear selection alongside the Aspen Winter Boots. Additional pieces include The Puffer, Scene Wallet, small leather goods and accessories, while Marc Jacobs Beauty completes the seasonal offering.
“Let It Joy” follows a series of scripted campaigns that Marc Jacobs introduced throughout 2026. The brand developed its storytelling approach through “Question Marc,” a campaign series that connects fashion with entertainment and cultural personalities. Each installment uses a fictional scenario to introduce products and develop a narrative around its cast.
Earlier this year, Rachel Sennott starred in “The Scene,” following her attempt to reach the Met Gala with the Scene Bag. In August, Rowan Blanchard and Jemima Kirke appeared in “The Swap,” centered on an accidental handbag exchange after a Marc Jacobs runway show. Marc Jacobs continues its scripted campaign format, placing Stalter’s comedic performance and the Winter 2026 collection within a holiday mystery set in New York.
