Ad Campaign: Diesel
Season: S/S 09
Model: Jon Kortajarena |Wilhelimna, Success|
Photography by John Scarisbrick
Diesel doesn't fail to shock yet again, with its direction in spring summer 2009 campaign, the dark theme will be present as in the fall campaigns, this time combined with some fetish controversy, new ads are set to break in February magazines, including Nylon, Detail, GQ, Flaunt… including the outdoor campaign in major cities.  Spanish supermodel Jon Kortajarena is leading the campaign, but there is also a cameo of rock progeny Alexandra Richards. Diesel will include the cinematic side of the campaign, where the scenes are turned into short films and will primarily target the Internet audience, allegedly from January to September this year Italy based Diesel spent $5.8 million on over the seas advertising.