Ferrari presents its Spring Summer 2027 runway collection, “Crafting Identities,” in New York, where Creative Director Rocco Iannone explores the relationship between personal identity, fashion and the process of making. The presentation coincides with the opening of Ferrari’s Soho flagship store, bringing the brand’s fashion vision into a city known for its cultural diversity and constant exchange of ideas. For Iannone, New York provides a setting in which individuals continually develop and express their identities through their surroundings, experiences and personal choices.
SPRING SUMMER 2027
The collection draws on this understanding of identity as something that changes through action and interaction. Iannone connects the process to Ferrari’s approach to creating objects, where technical knowledge, material experimentation and individual expertise determine the final form. These ideas guide a wardrobe that draws from familiar clothing categories while reconsidering their proportions, surfaces and visual character.
New York’s cultural history plays an important role in the collection. Iannone looks toward the decade of excess, when fashion, art and nightlife encouraged increasingly expressive forms of personal presentation. His references include the photography of Robert Mapplethorpe and the work of Jean-Michel Basquiat, two artists whose different approaches to image-making contributed to the city’s creative identity.
Mapplethorpe’s formal compositions and Basquiat’s expressive visual language inform the collection’s exploration of contrasting aesthetics. Iannone also draws from pop culture and kitsch, incorporating the visual energy of New York into the clothing and accessories. These references provide a starting point for experimentation with color, texture and the familiar codes of the Ferrari wardrobe.
The collection focuses on recognizable garments, including bomber jackets, fitted dresses, tracksuits, tailored suits and baseball caps. Iannone approaches these pieces as established wardrobe forms that can accommodate different interpretations. Rather than introducing entirely unfamiliar silhouettes, he works with their existing characteristics and explores how material treatments can alter their appearance.
Animal prints enter the collection through the association between New York and the concrete jungle. Ferrari red and yellow appear throughout the creative direction, connecting the clothing to the brand’s established visual identity. Within the New York setting, these colors also reference the intensity of the city’s streets and its varied visual influences.
Material experimentation remains central to Iannone’s approach. The collection explores the possibilities of combining different surfaces and colors, using technical knowledge and creative intuition to develop new treatments for recognizable clothing. Ferrari connects this process to the continual formation of personal identity, where individual decisions gradually determine how someone presents themselves.
The runway presentation takes place downtown within a renowned art gallery, extending Ferrari’s interest in creative disciplines beyond fashion. The setting allows the collection to engage with the visual arts and introduces another interpretation of the brand’s archival material.
A Rubelli textile work reproduces covers from Ferrari’s historical archive, translating existing imagery into a different material form. The installation connects the brand’s history with the collection’s broader interest in transformation, showing how familiar images can acquire new characteristics through changes in medium and technique.
Iannone continues developing Ferrari’s fashion identity through established wardrobe categories and experimental surface treatments. The New York presentation brings these ideas together through references to art, urban culture and the technical processes that shape the brand’s approach to design.
