Camapaign: Visionaire 54 in collaboration with LacosteModel: Coco Rocha
Photography by: Matthu Placek
Styling by: Keegen Singh
Website: www.visionaireworld.com
Visionaire presents issue 54 SPORT, a wearable publication. Using the most advanced printing technologies, Visionaire produces full-coverage, full-color, photographically-printed Lacoste polo shirts featuring artwork by photographers Nick Knight, Peter Lindbergh, Inez van Lamsweerde & Vinoodh Matadin with M/M (Paris), Phil Poynter; artists Thomas Demand, Thomas Ruff, T.J. Wilcox; designer Karl Lagerfeld; filmmaker Pedro Almodóvar; musicians David Byrne, Michael Stipe; and painter Richard Phillips.
SPORT is produced as four different sets, each containing three printed Lacoste polo shirts embedded within its pages: one large, one medium, and one small, as well as a book featuring all twelve images. This issue is a collaboration with Lacoste, currently celebrating its 75th anniversary. If anybody wonders why is Coco the supermodel of today, you should view the video bellow, is available as a backdrop in higher quality at the Visionaire website. Initial source.
