Season: Spring Summer 2010
Models: Jacob Coupe + Unknown
Photography and Direction: Yang Fudong
Chinese artist Yang Fudong takes charge of PRADA Spring Summer 2010 campaign and short movie which he has directed as part of the promo. Idea for the video comes from the season itself, with Spring being a promising time of year, when things are growing and taking a new form, reflected in Chinese saying "The whole year's work depends on a good start in spring."