Burberry Goes Global LIVE in 3D
Season: Autumn Winter 2010.11
Website: live.burberry.com
As you may already know Burberry took its London Fashion Week Show Global using 2D and 3D live stream, showing its Burberry Prorsum Autumn Winter 2010 womenswear collection, in the first ever live global 3D broadcast. While we're waiting for the runway look of the collection, continue after the jump to see a backstage look of Burberry's latest show featuring quite a number of famed fashionistas:
In the first ever live global 3D broadcast, Burberry broadcast its show in 3D to screening rooms custom designed by Christopher Bailey at five simultaneous private events around the world in Paris, New York, Dubai, Tokyo and Los Angeles live from London.
Viewers all over world were also able to watch the show live online in 2D at live.bur berry.com, as well as at over 70 global online news, blog, and fashion websites including Sky News, CNN, The Times, and The Daily Beast, all of which could be accessed on the iPhone, consequently enabling over 100 million viewers to see the latest Burberry womenswear collection.
Viewers of the 2D live stream were able to comment on the show in real time using their Facebook and Twitter accounts.
Exclusive Burberry entertainment from backstage and the red carpet in London was also streamed in 2D and 3D, hosted by British BBC Radio One presenter, Greg James.
Outerwear and accessories from the Autumn Winter 2010 womenswear collection, selected by Christopher Bailey, are now available exclusively at either Burberry.com or live.burberry.com until 26 February, bringing the collection directly to consumers globally in just over a month. – from Burberry
*Images courtesy of Burberry
