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James Franco for Gucci by Gucci Sport

Ad Campaign: Gucci by Gucci Sport
Model: James Franco
Photographer: Inez van Lamsweerde and Vinoodh Matadin
Actor James Franco already face of Gucci by Gucci, takes on the campaign of sister fragrance photographed by renowned photography duo Inez & Vinoodh. Gucci by Gucci SPORT pour Homme fragrance is already available in stores.

"James Franco is perfect for this fragrance and perfect for Gucci, he personifies the sort of nonchalance and unforced appeal that is most attractive in a man. In the advertising campaign, he captures the fragrance’s casual, modern and masculine air." – Frida Giannini for WWD

David Roemer for Deutsch

Raquel Zimmermann for Aesthetica