Location: Tokyo, Japan
Designed by Nando
A new concept shop that offers a brightly coloured selection of items chosen from each of the Issey Miyake lines, alongside new, original items specially created for the shop. Each reasonably-priced item comes in 20 different colours, and the shop's lineup is renewed every two months. The overall concept derived from the Japanese convenience store, with its constant state of dynamic, fluid change. More info and images after the jump:
Since the products themselves are so brightly coloured, we used no colour whatsoever for the shop itself. All of the fixtures, including hangers and shelving, are 7mm steel, striped like a shopping basket. The entire shop functions as a display, and the white lines of the steel fixtures give the brightly coloured products a sense of volume. The idea is that as the items change, the shop itself will change character dramatically.