Pucci’s new bottle by Ora-Ïto
Bottle Design by Ora-Ïto
Pucci hires the very talented Ora-Ïto to shape the bottle of their Miss Pucci Fragrance, design appropriately based on a graphic motif coming from brands unique print archives. View the accompanying advertisement staring Malgosia Bela photographed by Solve Sundsbo along with a description of the design coming from Ora-Ito after the jump:
The bottle designed by Ora-Ïto is based on a graphic motif, the small oval bubble motif that recurs of ten in Pucci prints, most notably in the Vivara print.
Ora Ito translated this iconic Pucci motif into a precious bottle, embodying the maison’s fundamental codes. The designer imagined “an evolutive,
ergonomic and flowing packaged box, whose central point is an open window to the world… A kaleidoscopic, stainedglass window constantly playing with light.” The glass is embellished with a motif and the bottle is adorned with silver details. – from Ora-Ito