Ad Campaign: Rag & Bone
Season: Spring Summer 2011
Models: Abbey Lee Kershaw, Edita Vilkeviciute, Lily Aldridge, Sasha Pivovarova
Photographer: Portraits by the Models & their friends
Website: www.rag-bone.com
Rag & Bone enlists an astonishing top models cast for their SS11 campaign shoot photographed by models themselves and their friends, the face are Abbey Lee Kershaw, Edita Vilkeviciute, Lily Aldridge and Sasha Pivovarova.
Rag & Bone was founded back in 2002. by two young Englishmen, Marcus Wainwright and David Neville, who decided to create an American brand which will deliver the right reflection on real life, displaying how all of us want to look as we're living it. That raw element of this campaign comes as a no surprise, and there's no stopping for Rag & Bone, recently they've opened a three storey retail space in Tokyo.
Love the looks in this work. So natural and unedited. Excellent that it is so raw. A bit of a risk in this day & age of photoshop and that whole little bit plastic fake look.