New Ark Mission of India: Winter Collection

Ad Campaign: New Ark Mission of India: Winter Collection
Advertising Agency: Ogilvy & Mather
Chief Creative Officer: Piyush Pandey
Executive Creative Director: Ajanta Barker
Creative Directors: Gautam Dev, Neel Roy
Art Director: Siju RS
Photographer: Senthil Kumar
Producer: Mubina Vaziralli
Website: www.newarkmission.org
What happens while we get ready to put on the latest from our coveted winters collection? Not many of us think of the poor in those moments, winter is the most difficult time for poor and homeless in India, and after the long and hot summers homeless and especially the children are the most affected by the harsh winter weather conditions. This campaign for New Ark Mission of India is work of Ogilvy & Mather.