![Sigrid Agren](http://www.designscene.net/wp-content/uploads/2011/07/Sigrid-Agren-Lenz-von-Johnston-for-Gucci-Pre-Fall-2011-DesignSceneNet-04a.jpg)
Ad Campaign: Gucci
Season: Pre-Fall 2011
Models: Sigrid Agren, Lenz von Johnston
Photographer: Mert Alas and Marcus Piggott
Website: www.gucci.com
Today we are so over-exposed to the glossy impeccable image that in a way the reader has developed a special kind of a blindness for it, Mert & Marcus who in their images always give a definition of whats chic, for the Gucci Pre-Fall 2011 campaign have an exquisite different approach.
![Sigrid Agren](http://www.designscene.net/wp-content/uploads/2011/07/Sigrid-Agren-Lenz-von-Johnston-for-Gucci-Pre-Fall-2011-DesignSceneNet-01a.jpg)
![Sigrid Agren](http://www.designscene.net/wp-content/uploads/2011/07/Sigrid-Agren-Lenz-von-Johnston-for-Gucci-Pre-Fall-2011-DesignSceneNet-02a.jpg)
![Sigrid Agren](http://www.designscene.net/wp-content/uploads/2011/07/Sigrid-Agren-Lenz-von-Johnston-for-Gucci-Pre-Fall-2011-DesignSceneNet-03a.jpg)
![Sigrid Agren](http://www.designscene.net/wp-content/uploads/2011/07/Sigrid-Agren-Lenz-von-Johnston-for-Gucci-Pre-Fall-2011-DesignSceneNet-04a.jpg)